I'm a growth marketing expert who loves to help companies scale. I develop positioning, test growth streams and optimize funnels to help create an achievable go-to-market and fully scalable growth plan for brands.

While there's no one formula that works for all, if I had to write down the secret to the sauce, I'd say:
1. Capitalize on a brand's north star to guide product positioning.

2. Get the right tools, resources, and software to curate the ideal tech stack.
2. Create targeted campaigns and highly optimized user journeys for each user archetype.
3. Outline earned, owned, and paid media to create an omni-channel growth strategy.
4. Retain our customers through brand affinity campaigns (your good ole lifecycle work).
5. Test the hell out of everything. Optimize accordingly.