Client: Bank of America

 

Client ask: Improve our Small Business Community website

 

My Tasks: I wanted to promote the numerous articles specifically on women in business in a new way. In light of International Women's Day, we posted this eBook to drive traffic and provide women entrepreneurs with a helpful resource in running their small business.

 

I sourced the top performing articles and created this eBook using Bank of America's strict corporate guidelines.

 

The Results: The Women in Business collection page drove the highest time on page and views of any page on the website.