Client: EquityNewOrleans is a citywide initiative to identify how city government could begin to understand and address equity in City of New Orleans.

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Client ask: Develop Black History Month posts and creative for the EquityNewOrleans launch.

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My Task: 

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Outlined a strategy to promote Black History Month for the client, EquityNewOrleans. I developed the creative brief and executed the campaign. 

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Outcome:

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We chose to promote iconic black figures in American history as part of either our Guess Who or famous quote content. 

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These promotions were used to build social following, start a conversation and increase attendance at local listening sessions to address inequalities in New Orleans' parishes. 

 

The strategy launch event for EquityNewOrleans received triple the number of people expected.