Client: The Hermann-Grima House is a historic house museum in the French Quarter of New Orleans, Louisiana.

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Client ask: Hermann-Grima wanted to increase tour bookings by capitalizing on the flood of people in NOLA  for French Quarter Fest and Jazz Fest. 

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My Task: 

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Recommend the best way to target tourists in town for the festivals. Once approved by the client I set up the targeting, wrote copy for and ran multiple Facebook Ads. 

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Awards:

 

2017 AVA Digital Awards Honorable Mention for Digital Marketing: Social Campaign

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IABC Silver Quill Award of Excellence for Digital Campaign

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Objectives and Successes:

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Objective 1: The DEVENEY Digital Team’s goal was to increase tour bookings at the Hermann-Grima Historical House.

 

Achieved: By the end of spring 2016, our bookings increased by 200%—exceeding our goal by 500%.

 

​Objective 2: Increase exposure to the historical and cultural aspects of New Orleans and the French Quarter. 

 

Achieved: We exceeded our goal to reach 10,000 people by 400%. We reached around 40,000 people, exposing them to New Orleans history and Hermann-Grima’s historic homes.

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Objective 3: Increase brand awareness by engaging a qualified audience in New Orleans’ extremely competitive tourism industry.

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Achieved: People taking action in regards to our advertisements reached nearly 700, with 750 engagements including page likes, clicks, and comments.  We exceeded our third objective by 375%.

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