Client: Fisher Phillips is one of the largest labor and employment law firms in the country.

 

Client ask: Increase attendance at an upcoming conference by using media buy.

 

My Tasks: 

1. Advise the best social media buy option

2. Work with the in-house Fisher Phillips creative team to develop the graphics

3. Outline the targeting criteria

4. Manage the ads and adjust according to KPIs

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Outcome: 

The average click-through rate, according to LinkedIn is .025% and these three ads averaged a .639% CTR. This high CTR means the targeting, visuals and copy were hyper-focused.