Client: DEVENEY, an international PR and marketing firm based in New Orleans.

 

Client ask: Create a monthly newsletter to showcase our new blog program.

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My Task: 

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As part of the inbound marketing efforts, the monthly newsletter consisted of entirely original content from the blog. I consistently ran A/B split tests to curate the best possible newsletter. 

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Outcome:

 

According to MailChimp's average industry rates, the newsletters I curated averaged above the open and click-through-rate for the marketing and advertising industry.

 

Our average open rate was 20.4%, nearly double the industry norm. With a CTR of 2.6%, we were exactly double the industry norm of 1.3%.