Client: DEVENEY, an international PR and marketing firm based in New Orleans.

 

Client ask: Improve the inbound marketing program

 

My Task: 

 

As the manager of the inbound marketing program at DEVENEY, I assigned or created case studies, live Q&A videos, blogs and other content. The content improved our page rank for specific keywords, placed DEVENEY as an industry leader in its practice areas and displayed our past work.  

 

To the left is the extensive blog content I organized, assigned and created. 

 

I assigned content by looking at trends, keywords and gaps in our current content promotions. To see specifics and stats, download the case study below.

 

Awards:

 

2017 PR Daily Award, 1st Place, for the Blog category

 

2017 AIVA Communicators Awards, Award of Excellence for the "Digital | Online Advertising & Marketing | B-to-B Campaign" Category

 

2017 Hermes Creative Awards Platinum in the "Blog" Category

 

2017 PR News Social Media Awards Finalist for "Best Blog"

 

2017 AVA Digital Awards Platinum under the category "Web-based Productions: Web element: Blog"